Our Brand

"Empowering Women, Transforming the World"

Lorna Jane is a brand like no other. it has no peers. We act consciously, embody an active spirit, and are devoted to empowering women. We are committed to making a difference to women and believe that by doing this, we are a catalyst for positive change not only in their lives but the world at large.

Lorna Jane

The Australian Lifestyle Brand

Since 1989

Australia is an incredibly diverse country, home to so many wonderful cultures and communities. There is something truly unique that links everyone together; a one of a kind spirit and attitude that is the Australian way of life.

Our love of the outdoors, our no worries attitude and our passion for being Active has allowed Lorna Jane to pioneer the Active Living movement since 1989.

Thank you for being a part of the Lorna Jane community. Together, we can inspire each other to live our best lives and make every day an opportunity for Active Living.

Lorna Jane - a brand like no other.

Lorna's Story

When Lorna Jane Clarkson worked as a fitness instructor in the early 80's, G-string leotards and legwarmers were the uniform, but Lorna had other ideas. With a clear vision for what activewear could be she took a pair of scissors to a swimsuit and started creating her own.

Fast-forward to today and Lorna's impact on women's fashion resonates deeply. She not only pioneered the activewear category, but her innovative-yet-simple idea sparked a fashion revolution.

What started as a side hustle became a booming business, then a global phenomenon winning fans around the world and empowering women to live more active lives.

The Lorna Jane story is about more than activewear, it's about a movement that empowers women to find their strength, stand tall and pursue their dreams with relentless passion.

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Lorna Jane Activewear Brand Video

Active Living

We become a better version of ourselves when we take care of ourselves - and that's what Active Living is about!

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Our Icons

It's the symbol that has become synonymous with Lorna Jane and is proudly worn by women all over the world - but did you know it has a deeper meaning? The one off-kilter square is formed by joining the brands initials, L J.

Our People

At Lorna Jane, our vision for success starts from within. We are committed to supporting and empowering our team to be the best version of themselves. We work hard and we work together - this is how we achieve success.

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Our Stores

Our stores offer an unparalleled experience that goes beyond shopping. The ultimate destination for you to unlock your Active Living Journey and immerse yourself in our world of inspiration, support and personal connection.

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Heart Bead

A symbol of love, strength and support. Together, we stand as a community, united by the empowering spirit that transforms lives and, in turn, the world.

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Never Give Up

This is the catchcry for Lorna Jane and definitely words that we live by as a brand and community.

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Active Nation Day

September is the month we celebrate being an Active Nation at Lorna Jane. It’s a time when we call on you to take an honest look at where you’re at with your health and fitness goals.

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International Activewear Day

International Activewear Day is a day dedicated to wearing your Activewear.

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Lorna Jane: Empowering Women Through Active Living

Discover Lorna Jane, a brand committed to empowering women through Active Living. Our mission extends beyond activewear; we aim to inspire you to embrace a lifestyle that fosters health, fitness, and overall well-being. At Lorna Jane, we encourage you to move daily, nourish your body thoughtfully, and to believe in yourself.

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Our Commitment to Quality and Innovation

At Lorna Jane, we are dedicated to providing high-quality activewear that blends style, comfort, and functionality. Our garments are designed to motivate and inspire you to lead an active, healthy lifestyle, ensuring you feel confident and supported in your fitness journey.

Join Our Community of Active Women

Become part of a thriving community that celebrates active living every day. Lorna Jane isn't just about clothing; it's about a movement that empowers women worldwide to achieve their best through health and fitness.

Sustainable and Ethical Fashion

We are deeply committed to sustainability and ethical practices, ensuring our activewear is not only good for you but also for the planet. By choosing Lorna Jane, you support a brand that prioritises the environment and positive social impact.

FAQs

Q: What is the philosophy behind Lorna Jane?
A: Lorna Jane promotes Active Living through the philosophy of Move, Nourish, Believe. This involves daily movement, nutrition, and a positive mindset to enhance well-being.

Q: How does Lorna Jane support women's fitness?
A: Through high-quality, innovative activewear that encourages women to be active and embrace fitness as a lifestyle.

Q: What makes Lorna Jane different from other activewear brands?
A: Lorna Jane’s commitment to empowering women, focusing on sustainability, and promoting a community-oriented approach sets them apart from regular activewear brands.

Q: Where can I purchase Lorna Jane clothing?
A: Visit our website or your local Lorna Jane store to explore our extensive collection of activewear.

Q: How does Lorna Jane contribute to sustainability?
A: We employ ethical manufacturing practices and use sustainable materials to minimise our environmental impact.