Love Tote Initiative

Our chosen charity is one that is near and dear to our hearts. The Women's Community Shelters provides safe accommodation and support for women and children who are victims of domestic violence. They work to rebuild women's self-esteem and gain back control of their lives. Cementing the partnership that began in March of 2022, our Founder, Lorna Jane Clarkson, and WCS CEO, Annabelle Daniel OAM, met for a sit-down interview to raise awareness, educate, keep the conversation going and support the community.

Our commencement with the WCS began with the creation of the Love Tote. Founder, Lorna Jane Clarkson, had first heard about Women's Community Shelters during her time on Celebrity Apprentice and knew that it was an organisation she saw a future of partnering with. The Love Tote concept came to life as our team worked to create a symbol of awareness, something that our community can carry with them that represents leading with love. Our hope is that the Love Tote will spur much needed conversations that can potentially save lives. 100% of the purchase price is donated directly into the WCS.

Our powerful partnership with WCS is committed to providing the resources to support women and children on every step of their recovery journey. To date, our Lorna Jane community has donated over $35,000, which will assist Women’s Community Shelter to provide an additional 6,000 safe and secure bed nights for women and children escaping domestic and family violence or homelessness.

Want to get involved? View our Charity Love Tote Bag and Add to Cart.

If you are seeking help or need assistance, please reach out to one of the following services:

National Sexual Assault, Domestic Family Violence Counselling Service: 1800 737 732

NSW Domestic Violence Crisis Line: 1800 65 64 63

NSW Link2Home Crisis Accommodation and Referrals: 1800 152 152


Love Tote Initiative

Lorna Jane's Dedication to Empowering Women

At Lorna Jane, we champion activewear as a way to inspire women towards leading an active life, and an important part of active living is supporting other women in our community. Our partnership with the Women's Community Shelters (WCS) is a reflection of this commitment. We believe in providing support and resources to women and children who are victims of domestic violence, helping them regain confidence and control over their lives.

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The Charity Love Tote: Carrying Hope and Support

The Charity Love Tote is a symbol of Lorna Jane's dedication to raising awareness and supporting women in need. This special Lorna Jane tote bag is more than just an accessory; it's a beacon of hope and love. Every purchase of a Charity Love Tote Bag directly supports the Women's Community Shelters, assisting women and children in rebuilding their lives after escaping domestic violence.

Making a Tangible Impact: Lorna Jane Activewear and WCS

Our partnership with WCS is not just about financial aid; it's about creating a real, tangible impact. The funds raised through our initiatives like the Love Tote help provide safe accommodation and crucial support services. Lorna Jane's commitment to this cause is unwavering as we continue to work alongside WCS to make a significant difference in the lives of many.


Q: What is the Women's Community Shelters?
A: The Women's Community Shelters (WCS) is an organisation dedicated to providing safe accommodation and support for women and children who are victims of domestic violence. WCS works tirelessly to help rebuild self-esteem and offer a path to regain control of their lives.

Q: How does the Love Tote support Women's Community Shelters?
A: The Love Tote, created by Lorna Jane, is more than just a symbol of awareness. It's a product with a purpose. All proceeds from each Love Tote sold are donated directly to WCS, contributing to providing safe and secure accommodation for women and children in need.

Q: How much has Lorna Jane contributed to Women's Community Shelters?
A: To date, the Lorna Jane community has generously donated over $35,000 to WCS. These funds are crucial in assisting the organisation to provide thousands of safe bed nights for women and children escaping domestic violence or homelessness.

Q: How can I get involved or support Women's Community Shelters through Lorna Jane?
A: One way that you can support WCS is by buying a Charity Love Tote Bag of your own. Every tote sold contributes directly to the vital work of WCS.